Still Opening Accounts Like It’s 2005? Good. Here’s Why That’s a Competitive Advantage.

In the rush to digitize everything, community and regional banks face pressure to offer flashy online account opening — or risk being labeled "behind."
But here’s the truth no one wants to admit: going fully digital without the right safeguards is a recipe for fraud, inefficiency, and reputation damage.
The Hidden Cost of Digital-Only Onboarding

The industry is pushing online self-serve onboarding. But with it comes an alarming surge in fraud:
Fraudsters target community and regional banks because they often lack enterprise-grade identity verification tools. Meanwhile, frustrated customers face slow in-branch processes, rework, and multi-step forms that still feel like 2005.
Every minute wasted — digitally or in-branch — costs you:
- Customer trust
- Revenue from walkouts or drop-offs
- Operational efficiency
- Regulatory and audit risk
1 in 4
1 in 4 desktop reset attempts was a fraud attack last year.¹
9.5x
New accounts are
9.5x more likely to be used for fraud than mature ones²
45%
45% of all new fintech accounts in 2023 were flagged as “risky” by fraud teams³
50%
Half of U.S. financial institutions reported an increase in fraud targeting business accounts in the past year.⁴
Alternate Perspective: The Branch Isn’t Legacy — It’s Leverage
Community banks were built on trust and relationships, not transaction speed.
Digital convenience matters, but in-person onboarding remains a competitive advantage — especially when fraud, regulation, and customer experience intersect.
In-branch account opening provides:
- Face-to-face ID verification
- Live fraud detection by trained staff
- Hands-on guidance for complex account types
- Personalized cross-sell and relationship-building moments
- Compliance oversight and audit protection
But here’s the challenge: you won’t win on relationships alone if your in-branch tools are still stuck in the past.
In-Branch Alone Isn’t Enough — Legacy Systems Are Holding You Back
You may have the staff and service model — but not the tools to support them. That’s where most friction happens.
What we hear from institutions like yours:
- “We re-enter account info in three systems — Silverlake or CIF 20/20, KYC, CRM.”
- “We’re still scanning and manually filing paper forms.”
- “Compliance relies on individual staff remembering what to check.”
- “It takes 30+ minutes to open one consumer account — if it’s smooth.”
These breakdowns create delays, errors, and inconsistent experiences — undermining the very trust and personalization your bank is known for.
The Solution: SNAP by Zelus Automation Platform
SNAP transforms in-branch account opening from a slow, fragmented task into a modern, guided workflow that integrates directly with Jack Henry’s SilverLake and CIF 2020.
With SNAP, your team opens accounts faster, more consistently, and with less training — while preserving the in-person value your customers count on.
With SNAP, Banks Can:
- Reduce onboarding time by up to 80%
- Eliminate rekeying and duplicate data entry
- Ensure compliance with built-in CIP/BSA logic
- Standardize operations across every branch
- Protect against fraud without relying on remote identity tools
- Deliver a high-touch experience, powered by automation
- Automates data capture, scan documents with a camera and automatically index them and send them to core
- Enhances both Customer and Banker experience
“We used to spend 25–40 minutes rekeying forms and chasing down documents. With SNAP, our teams are done in under 10 minutes — and they have time to talk to customers, not screens.”
— VP of Operations, $1B+ Regional Bank
Key Features at a Glance
Feature
Jack Henry Core Integration
Guided, Role-Based Workflows
Automated Forms & Indexing
Compliance Built In
Remote Signature Support
Benefit
Real-time sync with Silverlake & CIF 2020
Shorten training time and reduce variance
No more paper packets or scan/fax routines
Preconfigured checkpoints and audit trails
Flexibility when needed, without exposure
Final Thought
Modernizing your bank doesn’t mean removing people — it means equipping them with the right tools.
SNAP helps community and regional banks unlock the power of in-branch service with modern speed, precision, and confidence.
Ready to Modernize the Most Important Workflow in Banking?
Book a 15-minute discovery call at https://www.zap-llc.com/contact-us
Or email us at sales@zap-llc.com
📌 Source Annotations
- LexisNexis Risk Solutions, 2024 Digital Identity Report
- SpyCloud, 2024 Account Takeover and Fraud Report
- TransUnion, “New Account Fraud Trends,” 2023
- Alloy, “2024 Fraud Stats for Banks, Fintechs, and Credit Unions”